Weekly email blast newsletters have been a staple to alert members on what’s going on, what items were released, and what special events and partnerships are happening. Below are two newsletters I created to send out to our membership. They are primarily photos and light on text, but the text is quippy, fun, and most importantly: fashionable. Each email blast is A/B tested with multiple subject lines, etc. in an effort to improve opening rates for future blasts.

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